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Herschel Supply Co.’s Heritage Hardshell Luggage Was Built Tough for a Lifetime of Travel
Herschel Supply Co. introduces a new range of minimalist travel gear with its Herschel Heritage™ Hardshell Luggage. The new line is meant to find the perfect balance between refinement and ruggedness, ideal for frequent travelers who need a travel bag that’s streamlined in design and can last a lifetime.
The Heritage Hardshell range consists of carry-on and standard luggage available in medium and large sizes, and offered in black, pink, gray, blue and yellow. Each bag is crafted with 100% polycarbonate Ecosystem hardshell that is made up of 70% recycled road barricade material. The entire range passed rigorous performance tests to ensure impact strength and the ability to take on any hard tumbles – luggage were dropped from 1.28ft and placed inside a rotating barrel with 30 to 55 lbs of weight to simulate a variety of bumps and bounces. Additional strength tests included a trolley handle jerk test where it was lifted and dropped at different heights, a trolley handle cycle test that extended and closed the top handle 3000 times and a freeze/impact test where the luggage was placed inside a -18°C industrial freezer.
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Herschel Supply Co. Black Friday sale takes 30% off sitewide!
Herschel Supply Co. is kicking off it's Black Friday sale this weekend by offering 30% off sitewide. That means huge discounts on backpacks, duffle bags, headwear, outerwear, you name it. Their holiday Black Friday sale, the 'Save On Everything' savings event, starts tomorrow with a bevvy of discounts on their most popular gear.
But if you're hoping to score some deals today, Herschel is offering early access to those who sign up for their newsletter right now! That's a full 24 hour head start on some serious savings.
Offering premium, high-quality bags and apparel that provide a level of style and durability all their own, Herschel's selection is not only great for day to day use but also utility. From luggage to duffle bags, backpacks and even tote bags, Herschel's bag lines are some of the top sought after options for travelling.
And their price tags reflect this. Running upwards of $300 Herschel's gear can get a bit pricey. Which is exactly why this Black Friday sale is such a big deal! With 30% off everything, savings of up to $50 or more can be had on some premium apparel and gear.
The sale, which begins Saturday, November 19…
Digital Brands Group Signs Herschel Supply Co. as a Partner for AI-Powered Brand Protection
Austin, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced that it has signed Herschel Supply Co., the globally recognized accessories brand, as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc.
As part of the initiative, Herschel Supply Co. is deploying SECUR3D’s AssetSafe™ platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels. The effort is intended to help detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel’s global eCommerce presence.
“Herschel is one of the most recognizable lifestyle brands in the world, and protecting brand integrity at scale has become essential in today’s digital economy,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “This collaboration represents the first of many large consumer brands we expect to bring onto our AI-powered brand protection initiative as we expand partnerships across the global ecommerce landscape.”
The partnership reflects Digital Brands Group’s broader strategy of building a suite of technology-enabled solutions designed to support brand growth, integrity, and trust across its portfolio…